Tips and Tricks for Improving Your Marketing Campaign


May 4, 2018

Your website may look beautiful, with faultless and intuitive navigation, perfect imagery and the best possible selection of products, but if potential customers can’t find you, it’s not performing at optimum levels to grow and showcase your business. We don’t just specialise in web design in Kingston, we also know the ins and outs of creating a brilliant marketing campaign that will get your website seen by all the right people, at exactly the right time, and we’re delighted to pass on a few tips and tricks of the trade.

Get Social Media Savvy

Whether you’re a slave to social media platforms or wouldn’t give them the time of day, they’re a vitally important ingredient in today’s world. More and more businesses are starting to understand just how powerful an active social media presence can be in promoting goods and services, but your campaign needs to be perfectly pitched if it’s going to strike the right note – any mishaps online leave a footprint for a long, long time, so never be tempted to publish posts on the spur of the moment, but take time to ensure that you’re spreading the right message.

Get to Know Your Core Customer Base

Far too many business owners and managers are influenced by ideas that appeal to them, rather than to their target audience. For your marketing campaign to be truly successful it’s important to put yourself in your customers’ shoes, and create advertising that speaks to them on a personal level. Forget everything that you ‘think’ you know about your customers and start collecting data based on facts, rather than suppositions. That way, you should find that your website visitors are far more likely to stick around long enough to make a purchase.

Never Stop Working on Your Site’s SEO

A common mistake made by website owners is to assume that last year’s SEO campaign must still be relevant and appropriate this year. We may be busy creating beautiful and effective web design in Kingston, but we keep our ear to the ground regarding online trends too, so we know only too well just how quickly the digital world changes. Search engines are constantly updating their algorithms in an effort to provide online searchers with the best and most appropriate responses to their search terms, so your website’s SEO should be fluid, able to adapt to changes as they occur.

Make Calls to Action Clear and Uncomplicated

It’s tempting to squeeze as much information as possible onto your landing pages, but this is a real turn-off for customers. When a visitor clicks through to one of your landing pages, they are motivated to go ahead and make a purchase or complete an interaction with your site, such as filling in their email details to subscribe to a newsletter, for example. Capitalise on this by keeping the page information short and sweet, making it almost impossible for the visitor to opt out at this stage of the process.