There are two types of SEO: on-page SEO and off-page SEO. Both are very important, so you should make sure that both feature heavily on your website. This will improve traffic, engagement and sales, but what exactly is the difference between on-page SEO and off-page SEO?

Here is everything you need to know about both types of search engine optimisation.

On-Page SEO

On-page SEO refers to all the SEO that is on your website. This includes the title tags, the headings and subheadings, the alt text on images and videos, the content, the URLs and the internal links. This mostly involves using relevant keywords; for instance, if you own a bike shop in London, you should use keywords that your target audience will be searching for, such as ‘cheap bike London’, ‘buying a bike in London’, and ‘used bike London’. This means that more of your target audience will be able to find your page.

On-page SEO also refers to page speed. Google bots rank websites depending on how quickly they load, so it is very important to make sure that every page on your website loads in a matter of seconds. If your pages take longer to load, it is very likely that your website will be penalised and moved down the ranking, which means fewer people will find your page if they search for you.

Do you want to find a company that specialises in web design in West London? If so, companies such as Blue Flamingo provide brands and websites with on-page SEO, off-page SEO and web design in West London.

Off-Page SEO

Off-page SEO refers to the SEO that is not on your website. This may sound confusing, but Google not only looks at your website when it is ranking it but also at other websites to see how popular or useful your page is.

This includes backlinks to your website from other sites and links on social media. You can boost your off-page SEO by writing guest blog posts for other websites that link back to your site, or you can frequently link your social media pages to your website. You can also collaborate with other websites by linking back to each other.

Which type of SEO is more important?

You may be wondering which kind of SEO is more important; after all, every business needs to prioritise tasks, so which type of SEO should you start with? Sadly, the answer is not clear, as both types of SEO are very important. We suggest that you look at your website, work out which type of SEO is the weakest, and start from there; for instance, you might discover that lots of other websites link to your site but that you have not been using keywords effectively.

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