Treat of the month
For NYSE Euronext (New York Stock Exchange Euronext) we built and ran a European customer engagement programme.
The “Treat of the month” was a direct marketing campaign targeting key sell side trading contacts with monthly “treats” associated with a message, usually around a product launch or key event. At the start of the campaign a “sweetie jar” was sent to the head of the trading desks across Europe. The weekly treats would be emptied into the jar for the traders on the desk to enjoy – and to keep NYSE Euronext front of mind!
The campaign increased awareness of NYSE Euronext’s key messages by 20% over each of the 3 years it ran.
Though we built and managed the campaign the creative for treats’ packaging was designed by NYSE Euronext’s in-house Creative Services team.