Back office financial services brand relaunched
Whistlebrook have been creating innovative products for the financial services sector, mainly focussed on back office operations, for over 25 years. We were appointed to re-imagine both their product suite and website in a rewarding new project.
Many products under one roof
Whistlebrook have developed 11 products over 4 product categories all serving a similar audience. We were tasked with creating a product map that structured these clearly. Once designed the product map was animated to draw engagement.
Dedicated customer resource centre
An extensive customer resource centre was developed. Customers can login and download resources for the products they subscribe to. Some of the downloads are large and are therefore automatically offloaded from WordPress to Amazon S3.
Furthermore, products that customers do not currently take are automatically 'upsold' to them while they are within the resource centre.
