Web Design in Ealing

Ealing is a mixed place to do business. There are consultancies, accountants and property firms in the offices around Ealing Broadway, which the Elizabeth line now puts within easy reach of central London and Heathrow. There are independent shops and restaurants along Bond Street, Pitshanger Lane and Northfields Avenue, production companies working around Ealing Studios, and manufacturers, distributors and trade suppliers on the Park Royal estates.

Each of those needs something different from a website. A consultancy needs case studies and a contact route that a busy finance director will actually use. A restaurant needs its menu and booking on the first screen of a phone. A trade supplier in Park Royal may need a searchable product catalogue and trade account logins. We start by working out which of those you are, then design around it.

Plenty of agencies can make a site look good in a pitch. These are the things that decide whether it still works for you two years later:

• A plan before a design. We map the pages around what your customers search for and the questions they ask before they buy, so the structure suits Google and people alike.
• Speed on a phone. Lean, custom code, with no unused theme features loading in the background. Most of your visitors will find you on a mobile, often on patchy signal.
• Accessibility. Sites built to WCAG AA, so they work with a keyboard, a screen reader and larger text sizes.
• Editing you can do yourself. A WordPress admin set up for your content, and training for whoever keeps it up to date.
• Your rankings kept at launch. Redirects from every old address, so the pages that already bring you enquiries keep doing so.

Whichever web design agency in Ealing you choose, ask to see how they handle those points on a live project. A short call with one of their clients will tell you more than a portfolio.

Most of the websites we build are on WordPress, which suits businesses that want to publish news, case studies and new pages without calling a developer each time. As a WordPress agency we build the theme ourselves for each client, so you get a fast site without a stack of plugins holding it together.

If you sell online, we build shops on WooCommerce or Shopify, depending on how many products you carry and how your stock and delivery work. Where a site needs to do more, such as quotes, client logins or links into your CRM, our developers build custom web applications as part of the same project.

If your logo, colours and tone of voice are already settled, we design around them. If they need tidying up for the web, we’ll show you how they could work across the new site before anything is built.

So if you’re looking for a WordPress agency in Ealing, or an ecommerce agency in Ealing to build or rebuild an online shop on WooCommerce or Shopify, WordPress builds make up most of what we do, and a shop on either platform is designed, built and hosted by the same team.

A new site gives you a clean start in search: proper headings, metadata, structured data, quick pages and a sitemap Google can read. Getting found for competitive searches takes steady work after that, and that’s where our SEO service comes in.

For an Ealing business we would usually start with local search: checking how you appear in Google’s map results, tidying up your Business Profile, and finding the searches people in W5, W13 and W3 actually use for what you offer. Then we’d write and improve pages to answer them, and report on what moves.

If you’d like more than search, we also run pay per click campaigns on Google and LinkedIn, and our fractional marketing team can act as your marketing department for a set number of days a month. We won’t promise you a position on Google. We will show you what we did each month and what it changed.

Some businesses would rather have one digital agency in Ealing for the website, the brand’s look online and the marketing that follows. GLP took both from us: website work and fractional marketing support from the same team. For you it would mean one team in place of a separate marketing company in Ealing for each job. Where a brand needs refreshing for the web, we’ll do that as part of the design.

Our office is in Twickenham, a short drive down through Brentford. We’re happy to run the first workshop at your office or ours, and most of the meetings after that happen over video, which saves everyone the traffic on the North Circular.

The same goes if you’re in Acton, Hanwell, Southall, Greenford or Chiswick. See our pages for West London, Harrow and Richmond, or our London web design services.