Exploring Fractional Marketing Strategies for London-Based Businesses: An Overview

Fractional development

It is no secret that a robust and carefully considered marketing strategy can generate the levels of reliable revenue required to secure meaningful growth for a business. However, many businesses don’t have the ability to hire a full marketing team, particularly small and medium sized businesses without unlimited access to funds. If this sounds like … Read more

How to Select the Right Platforms and Technologies for Effective Web Development

Web development

There are numerous technologies that can be used to develop your online presence, each of which has its own advantages and disadvantages. As making the right selection can and will have a significant impact on the outcomes of your development process, it is essential to make the right decisions from the outset. With support from … Read more

DIY vs. Professional Web Design: What is Best for Startups

There are numerous decisions to make when designing and developing a website, so it is perhaps no surprise that streamlined drag and drop website builders have increased in popularity over recent years. But is a DIY solution the best option for your business? Let’s look at some of the main considerations you should factor in when making your decision. … Read more

Why Businesses Are Opting For Fractional Marketing in 2024

Fractional Marketing

A growing number of companies are moving away from the classic in-house and outsourced models for marketing, instead engaging agencies offering a more adaptable and cost-efficient approach. Introducing fractional marketing. What Exactly Is Fractional Marketing? What does the ‘fractional’ in ‘fractional marketing’ really mean? In essence, it’s about offering a slice of something larger. With … Read more

Decoding the Impact of Google’s Latest Core Algorithm Update

Updates to search engine algorithms have become commonplace in today’s fast-paced digital landscape, and it is imperative to understand how to leverage these changes in ways that allow you to remain competitive. On August 22, Google rolled out its second major 2023 update. So, what has changed and what implications might this update have for … Read more

GA4 Implementation Strategies for Data-Driven Digital Marketing

Google Analytics 4 (GA4) is a comprehensive analytics platform designed to support businesses to utilise the power of multi-channel marketing and thrive in competitive marketplaces. Understanding the Power of GA4 in Digital Marketing GA4 represents a new generation of analytics as it is powered to prioritize event-based data over session-based data. GA4 also collects website … Read more

Fractional Development vs. Traditional In-House Teams: Making the Right Choice for Your Business

Ever heard of Fractional Development? Wondering what it’s all about? Don’t worry; we’ve got you covered! In this article, we’ll break down the concept and help you decide whether a Fractional Development Team or a Traditional In-House Team is the perfect fit for your web and software development needs. What is a Fractional Development Team? … Read more

Maximising Efficiency and Flexibility with a Fractional Development Team

Utilising fractional development teams is one of the innovative strategic approaches being used by businesses across a variety of sectors to stay one step ahead of the curve in what is a fast-paced global business landscape. The fractional development team model involves enlisting a team of skilled and experienced professionals to work on specific tasks, … Read more

Blue Flamingo Solutions Recognized as a Local Excellence Award Winner for 2023 by UpCity

Blue Flamingo Solutions Inc. has done it again, taking home the coveted UpCity Excellence Award in 2023. That’s two years in a row! UpCity, the ultimate matchmaker for businesses and B2B service providers, doesn’t hand out these awards to just anybody. Their Recommendability Rating is a rigorous, in-depth analysis of over 70,000 service providers. It’s … Read more

Why Businesses Are Turning to Fractional Development Teams In 2023

In today’s rapidly evolving business landscape, companies are constantly seeking innovative strategies to gain a competitive edge and stay ahead of the curve. One emerging trend that has gained significant traction is the utilisation of fractional development teams. In 2023, an increasing number of businesses are recognising the immense potential and benefits offered by these … Read more