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Whether you’re preparing to launch a brand-new business or you’re ready to give your existing online presence a refresh, here are some things to keep in mind when creating an engaging website. Develop an Intuitive Navigation Menu It doesn’t matter how great your on-site content is if your visitors can’t find it. So, your website … Read more
The best marketing strategies leverage a range of tactics, including lead generation, branding, and conversion rate optimisation, which can quickly take a toll on your budget. So, how can you maximise the impact of your marketing strategy without overspending? Enter fractional marketing. What exactly is Fractional Marketing? Fractional teams are made up of professional marketers … Read more
It is no secret that a robust and carefully considered marketing strategy can generate the levels of reliable revenue required to secure meaningful growth for a business. However, many businesses don’t have the ability to hire a full marketing team, particularly small and medium sized businesses without unlimited access to funds. If this sounds like … Read more
There are numerous technologies that can be used to develop your online presence, each of which has its own advantages and disadvantages. As making the right selection can and will have a significant impact on the outcomes of your development process, it is essential to make the right decisions from the outset. With support from … Read more
There are numerous decisions to make when designing and developing a website, so it is perhaps no surprise that streamlined drag and drop website builders have increased in popularity over recent years. But is a DIY solution the best option for your business? Let’s look at some of the main considerations you should factor in when making your decision. … Read more
A growing number of companies are moving away from the classic in-house and outsourced models for marketing, instead engaging agencies offering a more adaptable and cost-efficient approach. Introducing fractional marketing. What Exactly Is Fractional Marketing? What does the ‘fractional’ in ‘fractional marketing’ really mean? In essence, it’s about offering a slice of something larger. With … Read more
Updates to search engine algorithms have become commonplace in today’s fast-paced digital landscape, and it is imperative to understand how to leverage these changes in ways that allow you to remain competitive. On August 22, Google rolled out its second major 2023 update. So, what has changed and what implications might this update have for … Read more
Google Analytics 4 (GA4) is a comprehensive analytics platform designed to support businesses to utilise the power of multi-channel marketing and thrive in competitive marketplaces. Understanding the Power of GA4 in Digital Marketing GA4 represents a new generation of analytics as it is powered to prioritize event-based data over session-based data. GA4 also collects website … Read more
Ever heard of Fractional Development? Wondering what it’s all about? Don’t worry; we’ve got you covered! In this article, we’ll break down the concept and help you decide whether a Fractional Development Team or a Traditional In-House Team is the perfect fit for your web and software development needs. What is a Fractional Development Team? … Read more
Utilising fractional development teams is one of the innovative strategic approaches being used by businesses across a variety of sectors to stay one step ahead of the curve in what is a fast-paced global business landscape. The fractional development team model involves enlisting a team of skilled and experienced professionals to work on specific tasks, … Read more
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