If you’re a London based business, redesigning your website should be a non-negotiable action this year. Why? Because it’s your leading salesperson and very often the first experience your audience will have with your business.

If you need a little more convincing, here are 5 more reasons why now is the right time to redesign your online presence.

1. Keep Pace with Mobile Users

More than 50% of all global web traffic now comes from mobile devices, which is why search engines prioritise mobile-friendly sites in results pages. So, if your website hasn’t been fully optimised for mobile users, your business is essentially invisible online.

Well-optimised websites have fast loading times, user-friendly navigation menus and responsive design. Mobile users don’t want to have to pinch and zoom to engage with your content so by making sure they don’t have to; you’ll lose fewer potential customers to your competitors.

2. Boost Your Security

We’re all a lot more mindful about who we provide our personal information to as cyber-attacks hit the headlines ever more frequently. Outdated websites are more vulnerable to hackers, so updating your security measures is essential to protect your users’ personal information.

There are a number of security measures you can employ, including SSL certificates and HTTPS, which will allow you to build a sense of trust with your audience. Boosting your security also provides you with an ideal opportunity to ensure that you’re fully compliant with data protection laws, including GDPR and CCPA, as any potential breach can have serious reputational and financial consequences.

3. Deliver a Positive User Experience (UX)

Visitors to your website shouldn’t need a map to find their way around. Good website architecture naturally leads users to the information they are looking for, which will positively impact your time spent on page metrics and provide you with additional opportunities to convert.

Websites providing a top quality UX are also leveraging technology to deliver personalised experiences to their visitors. There are numerous ways to achieve this, including offering content recommendations that are tailored to the precise needs of an individual.

4. Use Technology to Your Advantage

With technology evolving at a rapid pace and new features emerging all the time, great websites understand how to use technology to achieve their core goals and objectives.

AI chatbots are one of the most exciting and useful tools that have emerged in recent years, particularly as the technology is becoming even more sophisticated, so integrating a chatbot into your own website can allow you to enhance your customer service around the clock.

Other advanced tools that you can use to your advantage include exploiting augmented reality within your product reviews and consulting advanced analytics to deep dive into a range of metrics, such as user demographics and on-site behaviours.

5. Showcase the Evolution of Your Brand

As your brand grows and evolves, it’s likely that your visual style, values and messaging will too. It’s important that everything from your website to your social media profiles always reflects your business as it is right now because this is the only way you’re going to consistently reach the right audiences at the right times.

Choosing a London Web Company

When selecting the right London web company to work with, it’s important to look at their portfolio of work to ensure their style resonates with you and that they have the skills to deliver the top-quality website your business deserves.