We are living in a time of unprecedented use of technology, which means that today, the vast majority of the population enjoy access to a range of devices. For the modern web designer, however, the diverse scope of such devices (from desktop computers and laptops through to tablets and smartphones), means that the onus is on them to ensure that responsive web design components are built into their work.

What Is Responsive Web Design?

Simply put, responsive web design means that a website is created so that it can work seamlessly across different devices. Variations in screen size and operating systems mean that a website should be able to adapt to the viewing environment, and even the proximity of the viewer to the screen, in order to provide an excellent user experience for all.

Any organisation looking for web design in Kingston should take care to ensure that the designer they choose is well versed in the skills necessary to provide such an experience. With the number of mobile device owners now thought to constitute more than half of today’s internet users, it’s crucial that responsive web design components are factored into any website’s design, if it hopes to meet its objectives of engaging customers or driving revenue.

The Three Components To Master

Three key components lie at the heart of responsive website design: the media query, the web browser, and the responsive web interface. Each of these components has its own vital role to play in creating the perfect user experience across any device.

1. The media query

A media query can be used in a number of ways to support responsive web design principles. For example, it can help with the layout of a webpage, or with the content. A media query can also help web designers to build multiple formats using similar HTML archives by delivering specific templates according to the user’s device features (such as the dimensions of the viewing window).

2. The web browser

Keeping images fluid is essential for responsive web design. A web browser can adapt the scale of images if the designer leaves the size open in the website’s code.

3. The website interface

With many devices now using a touchscreen, it’s important to optimise a website for all interactive elements. The interface should make use of useful native features such as drop-down menus and keyboards, to ensure the site offers a great user experience.

Get The Best Results With Web Design In Kingston

When you choose to create your website, make sure you get the best possible results by partnering with Blue Flamingo, delivering award-winning web design in Kingston. With specialists offering skills in the latest responsive web design, our passion is to help you make your vision a reality.

Why not discover how we can transform your digital presence?