The emergence of new technologies and the advancement of existing technologies influences web design in a myriad of ways. Here are just five of the biggest tech-driven design trends to look out for over the coming year.


From individual brand websites to apps and social media platforms, microinteractions are everywhere. Although their prevalence might mean that audiences have become so accustomed to them they simply don’t really notice their existence any more, if they are removed from a design, it very quickly becomes apparent that there is something missing. From acknowledging likes to showcasing a level of attention to detail that enhances an audience’s trust in a brand, product or service, microinteractions are going to continue to be used in more creative and innovative ways over the coming twelve months.

Animated Illustrations

Illustration and web design have been a strong partnership for many years now, however, throughout 2020 we can expect to see more animated illustrations being used to bring products to life and convey brand personality in fresh and engaging ways. Motion is an immediate attention-grabber and when paired with an illustrative design style that often feels as though it has a distinctive human touch, audiences will find these visual features easy and intuitive to connect with.

Virtual And Augmented Reality

Despite holding so much promise for several years, VR technology is finally starting to come into its own, particularly when we think about the gaming industry. Similarly, AR technology has seen significant advancements over the last twelve months and there are myriad opportunities to create a range of exciting VR and AR experiences over the coming year.

3D Graphics

From advertisements to video games and movies, 3D graphics are everywhere and they are here to stay. Since its introduction several decades ago, 3D graphic technology has advanced significantly and the process of integrating it into web and mobile technology has become much simpler. Advanced browser capabilities are presenting designers with the opportunity to integrate game-changing 3D graphics into their web design interfaces for both desktop and mobile devices. Although often requiring a significant level of investment in terms of specific skills and time, the results are generally extremely rewarding as 3D graphic design allows services and/or products to be presented in increasingly engaging ways, including facilitating 360 degree image presentation.


Referring to the process of designing elements in realistic styles to match real life objects, neumorphism is a highly precise and detailed style of design that utilises careful application of glows, shadows and highlights. Teams specialising in web design in London who maintain a position at the forefront of creative innovation will be looking closely at how neumorphism can be integrated into sites and interfaces in new and meaningful ways.

There is a lot to look forward to throughout 2020 and identifying the design opportunities technology can create is now a key part of every serious designer’s creative process.