You have probably already realised that attracting traffic to your site really is only part of the battle. After all, there isn’t really any value in attracting steady streams of traffic unless you are also nurturing meaningful leads and making concrete conversions.
Here are the most common reasons why you aren’t reaching your sales goals.
Your landing page content is weak
If your site is attracting good levels of traffic, your marketing strategy is likely working well. As the title suggests, your website is letting you down. It is vital to carefully re-evaluate the content on key landing pages because you need to understand why your site isn’t meeting the expectations your visitors had when they clicked through.
It could be that your landing pages are missing a compelling call-to-action (CTA) or you aren’t presenting the intrinsic value of your offering in ways that are appealing to your ideal audience. If you’re not sure where to start, engaging the services of a team delivering quality web design in Kingston could be one of the best business investments you make all year.
Your navigation is confusing
The best websites are beautifully designed and fully functional. In terms of functionality, navigation is one of the most important elements, however it is also one of the most common culprits in poor conversion metrics. Your site must seamlessly guide your visitors to the information they are looking for without making them work too hard.
You aren’t using your data
Your site analytics can tell you so much about how your digital strategy is actually performing. If you aren’t delving into this data, you aren’t going to be in a position to make the most informed strategic decisions to reach your goals. Remember, key metrics should always inform the tactics you use to drive the outcomes you want to see.
You’re trying to communicate too much
We understand that you want to shout about every single thing that makes your business great, but presenting your visitors with too much information and too many choices can quickly drive them away. To avoid falling into this trap, look at each page on your site individually to determine whether it has a single CTA and ensure it doesn’t immediately feel overwhelming.
You aren’t demonstrating your worth
Your visitors need to know why they should choose you over your competitor brands. In addition to presenting a clear value proposition, you also need to demonstrate that you are trustworthy and will deliver on your promises. So, think about incorporating testimonials, reviews and case studies to prove your worth.
Why partner with a team specialising in web design in Kingston?
Teams offering specialised web design in Kingston can transform the fortunes of your business by ensuring that your most important digital asset reflects your brand and is engaging enough to drive those all-important conversions.