WordPress websites benefit significantly from regular maintenance, which allows you to maximise the value and the potential of your online presence. Crucially, professional WordPress hosting & maintenance in London can take the guesswork out of this often-complex process.
1. Passwords and Security
Your WordPress password offers an initial layer of protection against unauthorised individuals gaining access to your website. We all know how important it is to use a unique password for every online account we have, but have you also thought about changing your passwords frequently?
WordPress hosting & maintenance experts recommend changing your passwords several times a year. This advice extends to your database password, SSH or FTP accounts, and your admin area password.
As strong passwords are comprised of numbers, characters and symbols, it can be beneficial to use a password manager to safely store your passwords and ensure that you also have easy access to your accounts.
2. Create a Full Site Backup
There are numerous WordPress backup plugins available, however, many site owners have been caught out in the past by backup plugin solutions that have stopped working without notice.
It is critical to ensure that you run a backup manually frequently, which will give you the peace of mind that you will be able to restore your site should the worst happen. Just make sure to check that all files have been properly backed up to your preferred remote storage location.
3. Optimise your Database
Most of your valuable WordPress data, including settings, users, and comments, is located within your database. This database can accumulate a high volume of unnecessary information, which will impact the size of your backup files and may cause issues with downloading, uploading, or restoring.
We have an expert WordPress hosting & maintenance team in London who can help you to ensure that your database is fully optimised, which is a process that will get rid of superfluous information and improve its overall performance.
4. Address 404 Errors
When an individual requests a web page that no longer exists on your site, they will be presented with a 404 error page. This can negatively impact your overall user experience and deter potential clients or customers from engaging further with your website.
5. Audit Content and SEO
Google Analytics and Google Search Console are valuable tools that can help you to thoroughly audit your content and your on-site SEO. This information will help you to identify problems or areas for improvement that will help you to increase your ranking positions, drive more traffic, and secure more conversions.
Potential improvements may range from simply adding an image to an on-site article to enhancing your internal linking structures.
Professional WordPress Hosting & Maintenance in London
Working with a specialist team will allow you to fully optimise the functionality and user experience of your website, allowing you to focus solely on what you do best.
