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Why Businesses Are Turning to Fractional Development Teams In 2023

Why Businesses Are Turning to Fractional Development Teams In 2023

In today’s rapidly evolving business landscape, companies are constantly seeking innovative strategies to gain a competitive edge and stay ahead of the curve. One emerging trend that has gained significant traction is the utilisation of fractional development teams. In 2023, an increasing number of businesses are recognising the immense potential and benefits offered by these agile and flexible teams. Rather than relying solely on in-house teams or traditional outsourcing models, businesses are leveraging the power of fractional teams to access specialised expertise and optimise resource allocation.

The fractional development approach is increasingly how our clients are preferring to engage us.

What is Fractional Development?

Fractional development teams represent a paradigm shift in how organisations approach their software and product development needs. Instead of assembling an in-house team, the Fractional Development Model allows you to enlist a team of highly skilled professionals for specific projects or tasks on either a fixed-term or ongoing basis … at a fraction of the cost of recruiting your own in-house team.



Under the guidance of a Project Manager, one coordinated team can assume various technical roles, encompassing user experience design, web design, front-end and back-end development, dev ops, and more. This grants you the advantage of cost savings in recruitment, training, and equipment, while also bridging any lack of expertise or knowledge gaps within your organisation.

In contrast to traditional agencies and outsourced overseas developers, who often operate independently and prefer handling entire projects from start to finish, a fractional development team operates differently. At Blue Flamingo, we deeply appreciate the insider context, industry knowledge, and creativity that are present within your own teams. Our fractional development team functions as an extension of your team, collaborating closely to achieve shared outcomes.

A Flexible and Cost-Effective Solution

Bringing in a fractional development team provides a better solution. As we explained, the experts can be brought in to work alongside existing IT staff, reinforcing in-house talent whilst addressing any gaps in skills or availability. By working as an extension of an existing team, a fractional development team will naturally gain insight into the business, ensuring the resulting solution will be tailored to the organisation’s unique needs.

Scalability and Agility

It’s a flexible approach that allows businesses to bring in the talent they need for a particular project, or on a fixed-term or ongoing basis, making it a far more cost-effective approach than hiring permanent employees. The nature of the fractional development model means that it’s easy to scale as needed, so projects can develop with the requisite agility to give businesses the edge in a competitive marketplace.

Embracing Fractional Development Teams for Optimal Results

Whether it’s software integration, platform migration, or the development of a bespoke web application, fractional development teams are increasingly becoming a preferred way of working for businesses that to get the very best results from their IT investment.

Businesses are increasingly recognising the value of fractional development teams and the fractional development model. By moving beyond in-house talent and outsourcing to external agencies, businesses face challenges such as limited control and time delays. On the contrary, a Fractional Development Team offers a flexible and cost-effective solution.

Scalability and agility are inherent to the fractional development model, allowing projects to develop with the necessary speed and adaptability in a competitive marketplace. Therefore, businesses are embracing fractional development teams to achieve optimal IT results in 2023 and beyond.

In today’s rapidly evolving business landscape, companies are constantly seeking innovative strategies to gain a competitive edge and stay ahead of the curve. One emerging trend that has gained significant traction is the utilisation of fractional development teams. In 2023, an increasing number of businesses are recognising the immense potential and benefits offered by these agile and flexible teams. Rather than relying solely on in-house teams or traditional outsourcing models, businesses are leveraging the power of fractional teams to access specialised expertise and optimise resource allocation.

The fractional development approach is increasingly how our clients are preferring to engage us.

What is Fractional Development?

Fractional development teams represent a paradigm shift in how organisations approach their software and product development needs. Instead of assembling an in-house team, the Fractional Development Model allows you to enlist a team of highly skilled professionals for specific projects or tasks on either a fixed-term or ongoing basis … at a fraction of the cost of recruiting your own in-house team.



Under the guidance of a Project Manager, one coordinated team can assume various technical roles, encompassing user experience design, web design, front-end and back-end development, dev ops, and more. This grants you the advantage of cost savings in recruitment, training, and equipment, while also bridging any lack of expertise or knowledge gaps within your organisation.

In contrast to traditional agencies and outsourced overseas developers, who often operate independently and prefer handling entire projects from start to finish, a fractional development team operates differently. At Blue Flamingo, we deeply appreciate the insider context, industry knowledge, and creativity that are present within your own teams. Our fractional development team functions as an extension of your team, collaborating closely to achieve shared outcomes.

A Flexible and Cost-Effective Solution

Bringing in a fractional development team provides a better solution. As we explained, the experts can be brought in to work alongside existing IT staff, reinforcing in-house talent whilst addressing any gaps in skills or availability. By working as an extension of an existing team, a fractional development team will naturally gain insight into the business, ensuring the resulting solution will be tailored to the organisation’s unique needs.

Scalability and Agility

It’s a flexible approach that allows businesses to bring in the talent they need for a particular project, or on a fixed-term or ongoing basis, making it a far more cost-effective approach than hiring permanent employees. The nature of the fractional development model means that it’s easy to scale as needed, so projects can develop with the requisite agility to give businesses the edge in a competitive marketplace.

Embracing Fractional Development Teams for Optimal Results

Whether it’s software integration, platform migration, or the development of a bespoke web application, fractional development teams are increasingly becoming a preferred way of working for businesses that to get the very best results from their IT investment.

Businesses are increasingly recognising the value of fractional development teams and the fractional development model. By moving beyond in-house talent and outsourcing to external agencies, businesses face challenges such as limited control and time delays. On the contrary, a Fractional Development Team offers a flexible and cost-effective solution.

Scalability and agility are inherent to the fractional development model, allowing projects to develop with the necessary speed and adaptability in a competitive marketplace. Therefore, businesses are embracing fractional development teams to achieve optimal IT results in 2023 and beyond.

Our AI Services

We combine creative strategy with technical execution to deliver AI solutions that engage, adapt, and convert; below are 4 key areas where we are helping companies like yours.

AI Accelerated Coding

Reduce development time and costs through AI-assisted prototyping and tailored system development backed by experienced engineering oversight.
  • Rapid prototyping of apps, tools, and workflows
  • Tailored CRM and operational systems
  • AI-accelerated development with developer validation
  • Secure deployment, support, and ongoing refinement

AI Chatbots

Custom engineered chatbots trained on your knowledge, aligned to your brand, and integrated into your digital ecosystem to improve engagement and support.
  • Intelligent chatbots trained on your content
  • Website support and lead qualification
  • Knowledgebase and document retrieval
  • Integrated workflows and CRM connectivity

AI videos

Create high-quality AI-assisted videos faster and more cost-effectively using storyboarding, animation, voiceover, and enhanced visual production workflows.
  • Storyboarding, scripting, and narrative development
  • AI-enhanced visuals using existing photography and assets
  • Animation, transitions, and social-ready video production
  • Voiceover, music integration, and final audio balancing

AI Voice for Call Handling

AI voice assistants that answer calls, qualify enquiries, schedule appointments, and support customers through natural conversation.
  • Conversational AI for inbound calls
  • Appointment booking and scheduling
  • Intelligent call routing and qualification
  • Automated reminders and follow-ups

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