News & Insights
Ideas, guides and news from the team: web design, AI, marketing and the business of software.
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How to Do Social Media Marketing: A Step-by-Step Guide for Growing Businesses
Social media marketing works when it starts with a business goal and a clear audience. Here’s how to plan it, what to post, which platforms to choose and…
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What Is Fractional Marketing? How an Embedded Marketing Team Works
Fractional marketing gives you senior marketing people for part of their time, working inside your business. Here’s how the model works, what it costs and when it makes…
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How to Choose an SEO Company: What to Look For and What to Ask
Most SEO proposals sound alike. Here’s how to tell them apart: what a good SEO company actually does, the questions to ask, the red flags, and what to…
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What Is a PPC Agency, and Do You Actually Need One?
A PPC agency plans, runs and improves your paid search and social ads. Here’s what that looks like week to week, what it costs, and when you’re better…
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10 Benefits of Fractional Marketing for Growing Businesses
Senior expertise without senior salaries is the obvious benefit of fractional marketing. Here are ten more practical ones, and how they play out in a real business.
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7 Fractional Marketing Strategies That Keep Campaigns Moving
A fractional marketing team only works as well as the way you run it. These seven strategies keep part-time specialists aligned, accountable and focused on results.
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How to Select the Right Platforms and Technologies for Web Development
The technologies behind your website decide what it can do, what it costs to run and who can look after it. Here’s how to choose them with your…
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DIY Website vs Professional Web Design: Which Is Right for Your Business?
A website builder can get a new business online in a weekend. Here’s when that’s the right call, when it starts costing you more than it saves, and…
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How to Set Up GA4 Properly and Measure Whether Your Marketing Works
Installing GA4 takes minutes. Setting it up so it tells you which marketing brings in enquiries takes a little longer. Here’s the setup, what to track and the…
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Fractional Development vs In-House Teams: Making the Right Choice for Your Business
An in-house team gives you full-time people who know your business inside out. A fractional team gives you a range of specialists for the hours you need. Here’s…
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Blue Flamingo Solutions Recognised as a Local Excellence Award Winner for 2023 by UpCity
For the second year running, UpCity has named Blue Flamingo Solutions a Local Excellence Award winner, recognising us as one of the top B2B service providers in the…
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Google Algorithm Updates: How to Tell If One Hit You, and What to Do
Google changes its search algorithm constantly and announces the big ones as core updates. Here’s how to tell whether an update hit your site, how to respond, and…
