News & Insights
Ideas, guides and news from the team: web design, AI, marketing and the business of software.
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The 4 Pillars of an Effective UX Strategy (and How to Apply Them)
An effective UX strategy rests on four pillars: usability, accessibility, value and desirability. Here’s what each one means on a real business website, and how to measure whether…
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What Is ORM in Digital Marketing? Online Reputation Management Explained
ORM in marketing means online reputation management: shaping what people find when they search your business. Here’s what it covers, how it differs from SEO and how to…
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WordPress Maintenance Checklist: What to Do Daily, Weekly, Monthly and Yearly
A practical WordPress maintenance checklist, sorted by how often each job needs doing, with the checks people skip and the point at which a care plan starts to…
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5 Best Practices for Creating a Portfolio Website That Wins Work
A good portfolio website puts your best work first, explains it briefly and makes it easy to get in touch. Five practices that make the difference.
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5 Simple and Tested Ways to Grow Your Email Marketing List
Every email list shrinks over time as people unsubscribe or change jobs. Here are five tested ways to keep adding the right subscribers, with their permission.
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5 Tips to Create a One Page Website That Works
A one page website puts your whole story on a single scrolling page. Here’s when that’s enough, and five tips for designing one that still turns visitors into…
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Django CMS vs WordPress: Which One Should You Use on Your Website?
WordPress suits most content-led business websites. Django earns its place when the site is really an application with data, logins and integrations. Here’s how to tell which one…
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Website Illustrations: 10 Reasons to Use Them Instead of Photos
Illustrations can explain what a camera can’t and make a site look like nobody else’s. Here’s when they beat photography, and when they don’t.
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How to Use Breadcrumb Navigation to Improve Your Website
Breadcrumbs show visitors where they are on your site and give them a one-click way back. Here’s when to use them, which type to choose and how to…
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White Space in Web Design: What It Is and How to Use It
White space is the empty space around and between everything on a page. Used well, it makes a website easier to read, easier to scan and more likely…
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5 Gestalt Principles You Can Apply to Your Web Design
The Gestalt principles explain how people group what they see on a screen. Here are the five that matter most for websites, with examples you can apply to…
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Blue Flamingo Helps Launch Sipello, the Award-Winning Drink Brand Sweeping the Bars of London
Sipello is a bittersweet craft aperitif made in the Surrey Hills, with branding that won gold at the World Brand Design Awards. We designed the website to match.
