For a long time, white space in web design was viewed as nothing more than a chronic waste of screen space. Thankfully, however, this perspective has altered significantly in recent years and white space is finally being regarded as a core design element that creates balance and harmony whilst aiding the effective communication of information.
What exactly is White Space?
White space is also sometimes referred to as “open space” or “negative space”, and it quite literally describes the areas of open space between each element on a web page. White space refers to everything from the spaces between individual letters and lines of copy to the space around images, gutters, and margins.
It can be helpful to think of white space as the glue that keeps an expansive mosaic as one cohesive piece, or the moments of silence in an orchestral performance. Ultimately, white space ensures that a web page feels cohesive, flows well, and communicates its message in ways that audiences find easy to understand.
How to use White Space in web design?
There are numerous ways in which white space can be used, and here are just a few suggestions.
1. Enhancing text legibility
When the on-page copy is crammed into a small space, viewers are often put off from engaging with it. Why? Because when you don’t give your headlines, titles and text the space to breathe, it gives audiences the impression that this information isn’t particularly important.
Don’t forget, we are living at a time when information is everywhere. Your visitors will move to one of your key competitors for the straightforward and hassle-free experience they expect if your website does not provide information in a readily digestible manner.
2. Element relationship clarification
A significant percentage of meaning is conveyed through the relationships between each element on a web page. The Gestalt Law of Proximity emphasizes how objects placed beside each other are interpreted as being similar or connected.
So, while it is significant to give your headings, subheadings, and body copy the space to breathe, it would be a mistake to separate these elements too much because it can cause a disconnect in the mind of your viewer.
3. Colour and texture
Crucially, white space doesn’t have to be white. It can be any colour, image, or texture provided that it reflects your branding and allows you to create the response you’re looking for. So, your version of white space may be millennial pink or the texture of a smooth concrete wall. With so many decisions to be made, working with professional firm offering services in web design in West London can help to simplify the process and ensure your website continues to work hard for your business and delivers a strong return on investment (ROI).
Ready to look for web design in West London?
If now is the ideal time to partner with an experienced team offering first-class web design in West London, it is worth asking for a review of your current design and seeking expert recommendations as to where and how to use white space effectively.
