Whether you’re preparing to launch a brand-new business or you’re ready to give your existing online presence a refresh, here are some things to keep in mind when creating an engaging website.

Develop an Intuitive Navigation Menu

It doesn’t matter how great your on-site content is if your visitors can’t find it. So, your website needs to have an intuitive navigation menu that allows your visitors to efficiently locate the information they are looking for. There aren’t necessarily any hard and fast rules that you must stick to here. However, it is generally recommended that your most important pages should be at the top of your navigation menu.

Utilise Calls-To-Action (CTAs)

Integration of carefully considered CTAs can significantly increase your website’s conversion rates and help you to provide genuine value to your potential customers. Numerous CTAs can be used throughout your website, including those which encourage your visitors to follow you on social media, click through to your blog, sign up for your email newsletter, or make a purchase.

The most successful CTAs focus on the positive outcome that a visitor will experience from completing the requested outcome. For example, you could provide a discount code to everyone who signs up for your email newsletter.

Make Considered Design Choices

As you have taken the time to create engaging on-page copy which sets out who you are, what you do and how you can help to improve the lives of your target audience, it is important that your messaging isn’t negatively impacted by a poor choice of font that simply isn’t readable on all devices.

Similarly, you don’t want to overwhelm your visitors with large quantities of information in a solid block of text, so utilise white space between paragraphs, headers and imagery to give a bit of breathing room and ensure that each element of a web page receives the attention it deserves.

Leverage SEO Strategies to Match Targeted Pages with User Search Intent

To ensure that you’re providing your visitors with a seamless user journey that addresses their needs, you need to understand your target audience and recognise how to deliver the experiences they are looking for. SEO and web design go hand-in-hand, so it is important to know how to ensure your website is ranking well in key search engine results pages (SERPs).

Let’s say that you specialise in electric scooters. If a visitor lands on your website because they want to learn more about the benefits of electric scooters, they should ideally land on a blog post or article which clearly explains those advantages because they are in the product research phase of their unique customer journey. Conversely, if a visitor lands on your page because they are searching for a particular electric scooter model, you’re going to have a better chance of securing a conversion by presenting them with a product page that sets out the scooter’s features, specifications, price, and why they should purchase from your business over one of your competitors.

How to Select a Professional Team Delivering Web Design in West London?

Specialist teams providing expert web design in West London have the skills to help you build an engaging website that will help you build your audience and grow your business. The best teams will happily show you previous projects they have worked on, including the specific goals for each project and key metrics that explain how those objectives were met.