News & Insights
Web design
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How to Choose an SEO Company: What to Look For and What to Ask
Most SEO proposals sound alike. Here’s how to tell them apart: what a good SEO company actually does, the questions to ask, the red flags, and what to…
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10 Benefits of Fractional Marketing for Growing Businesses
Senior expertise without senior salaries is the obvious benefit of fractional marketing. Here are ten more practical ones, and how they play out in a real business.
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How to Select the Right Platforms and Technologies for Web Development
The technologies behind your website decide what it can do, what it costs to run and who can look after it. Here’s how to choose them with your…
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DIY Website vs Professional Web Design: Which Is Right for Your Business?
A website builder can get a new business online in a weekend. Here’s when that’s the right call, when it starts costing you more than it saves, and…
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The 4 Pillars of an Effective UX Strategy (and How to Apply Them)
An effective UX strategy rests on four pillars: usability, accessibility, value and desirability. Here’s what each one means on a real business website, and how to measure whether…
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5 Best Practices for Creating a Portfolio Website That Wins Work
A good portfolio website puts your best work first, explains it briefly and makes it easy to get in touch. Five practices that make the difference.
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5 Tips to Create a One Page Website That Works
A one page website puts your whole story on a single scrolling page. Here’s when that’s enough, and five tips for designing one that still turns visitors into…
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Django CMS vs WordPress: Which One Should You Use on Your Website?
WordPress suits most content-led business websites. Django earns its place when the site is really an application with data, logins and integrations. Here’s how to tell which one…
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Website Illustrations: 10 Reasons to Use Them Instead of Photos
Illustrations can explain what a camera can’t and make a site look like nobody else’s. Here’s when they beat photography, and when they don’t.
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How to Use Breadcrumb Navigation to Improve Your Website
Breadcrumbs show visitors where they are on your site and give them a one-click way back. Here’s when to use them, which type to choose and how to…
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White Space in Web Design: What It Is and How to Use It
White space is the empty space around and between everything on a page. Used well, it makes a website easier to read, easier to scan and more likely…
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5 Gestalt Principles You Can Apply to Your Web Design
The Gestalt principles explain how people group what they see on a screen. Here are the five that matter most for websites, with examples you can apply to…
