Your email database will naturally degrade over time for various reasons, including subscribers choosing to opt-out from your communications at a later date and abandoning old email addresses in favour of new ones.

Specialists in digital marketing in London understand how important it is to consistently add new contacts to email marketing databases to drive growth, engagement, and conversions.

Here are 5 professional-approved strategies that could help you increase the value of your email list.

1. Create a lead generation-focused opt-in offer

Breathing new life into a mostly degraded email list doesn’t have to be difficult. In fact, one of the easiest ways to tackle this common issue is to create a piece of content, such as an e-book, resource or tool and offer it for free to everyone who opts in to your email communications.

2. Leverage gated content

It is important to ensure that your website contains relevant, informative and engaging content. However, there is also value to leveraging the concept of gated content, which will allow you to provide those who opt-in to your email communications with additional information. Your on-site page can provide a general overview of the topic and even enough information to satisfy casual browsers, but your gated content can go into greater depth and address a more advanced audience.


3.Host a giveaway on social media


Whether you want to give away a physical prize, a resource or a subscription, hosting a social media competition is a great way to encourage interest. Making entry as simple as possible is key, and creating a page on your website that asks for an email address to enter is a great approach.

4. Utilise calls-to-action (CTA)

When you really start looking, there are countless opportunities for promoting your email marketing list on your own website and social platforms alone. In addition to including CTAs at the bottom of every blog post you share, remind your audience on social platforms that you have a wealth of valuable content available that can be sent directly to their inbox. If you’ve tried this approach but haven’t had much luck with it yet, try sharing a snippet of your email content to entice additional sign-ups.

5. Host an in-person or online event


Whether you choose to run an online webinar or want to take your approach offline and engage with your audience in-person, networking events are an ideal place to collect email information. It is imperative to follow up quickly in this case, and the easiest way is to send a welcome email that both confirms their successful opt-in and also provides value, such as a discount code or exclusive piece of content.

Have you considered expert digital marketing in London?

Professional marketers have the tools and up-to-date strategies to help you grow your email list and drive optimal value from your database. Contact us today!