Why customer retention should form the basis of your marketing strategy

Most businesses understand the importance of excellent SEO strategies to attract new visitors to their website. Aiming for a high placing on the search engine results pages can lead to excellent visitor numbers, which is the goal of every effective website. But are you perhaps missing a trick with your customer base? Customer retention and … Read more

Web design mistakes that cost your business

Web design encompasses the different disciplines and skills that your website needs for maintenance and production. This includes interface design, web graphic design, search engine optimization and user experience design. Websites can account for as much as 60 percent of business sales, becoming the most efficient digital tool to drive sales. Why do I need … Read more

Three Key Ways to Improve Your Website Design

A successful website will attract a large audience who will actively engage with your brand – but on the other hand, an unsuccessful website will be unappealing to new users and current users. This could result in a drop in engagement, such as fewer sales, fewer users and fewer sign-ups. If you want to ensure … Read more

Four ways content marketing can drive lead generation

fractional marketing

Content is everywhere, from the dancing, flashing LED screens on the underground train network to the words you read on your favourite blog. Whether video, animation, images, infographics or just text, content has turned digital marketing on its head. It is now essential to have a content strategy as an integrated part of a wider … Read more

The Future of Business Web Design

The world of business is constantly changing and developing, but a professional website is still one of the best marketing tools for any business. Every business uses its website as a way to attract new customers and make sales – but if you really want your business to succeed, you must make sure that your … Read more

Tips and Tricks for Improving Your Marketing Campaign

Your website may look beautiful, with faultless and intuitive navigation, perfect imagery and the best possible selection of products, but if potential customers can’t find you, it’s not performing at optimum levels to grow and showcase your business. We don’t just specialise in web design in Kingston, we also know the ins and outs of … Read more

Creating Budget-Friendly Research Content

Marketing trends for financial websites come and go, but there’s one content type that seems to stick yet still flies under the radar, and that’s original research. This is not the research you do internally for your business; instead, it’s research created and published by your company for public consumption. Original research publication can help … Read more

Now is the time to prepare your Business Website for GDPR

Is your business prepared for the General Data Protection Regulation? If your business handles employee and personal data through websites, you must ensure you are ready. A crucial and far-reaching piece of legislation for 2018, it will impact almost every business and government entity across the EU to some degree. First announced in 2016, the … Read more

Web Design Pitfalls to Avoid

Anyone can be a website designer nowadays, thanks to site builders that offer a variety of templates. You just have to drag and drop your content and images into a template and you’ve got a working website – haven’t you? Unless you’ve got experience of building a website, then it’s always best to seek professional … Read more

4 Web Design Tips to Help You Succeed in a Modern Digital Landscape

Web design

As the digital driving force of every business, websites should have solid design features to deliver a seamless user experience to every visitor. In a competitive digital landscape, investing in web design is becoming increasingly important because of its inherent ability to help businesses stay one step ahead of their competition. Like all forms of … Read more

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