If you want to redesign your website, it is important to make sure that the new design is more engaging than the old design. After all, there is no point in paying for an upgrade if the new website isn’t better than the old one!

Here are four things every business should include in their website redesign.

A responsive design

In the past, a responsive web design wasn’t important, as everyone used desktops – but the world is changing. Now millions of people go online using their mobile or their tablet, so it is essential to make sure that you have a responsive website. This means that users will be able to use your website from any device, so you won’t be losing out on any customers. After all, it is unreasonable to expect users to log onto a different device so that they can use your website.

Don’t worry if you don’t know anything about creating a responsive website, there are specialists who are experienced in web design in Richmond who can help you.

A clear call to action

It is very important to make sure that there is a clear call to action on your website. A call to action (or a CTA) is something that prompts users to do something; maybe you want them to check out your products, or maybe you want them to sign up to a newsletter service. Either way, it is important to make sure that you have a clear CTA on every page of your website, as this will encourage users to take action.

This doesn’t need to be overly complex; for some websites it is as simple as putting a “contact us” button on every page. If you don’t know how to do this, it isn’t a problem as there are lots of companies who specialise in web design in Richmond who can help you.

A content management system

It can also be useful to include a CMS on your website. A CMS comes with one very useful benefit – it allows the website owner to log into the website and make small changes to the website design. This means that the website owner doesn’t have to constantly hire web design teams to make updates to their website, as they can make the changes themselves. This is a good way to save money, so it is ideal for small businesses with a strict budget.

A blog

Lots of website owners think that running a blog is a waste of time, but in reality, a blog can really benefit your business. After all, a blog allows people to connect with your brand, and it also makes your website more useful. So if you want to boost engagement and sales, consider adding a blog to your website.