Web design considerations include the technical aspects that make it function well, such as running quickly and securely; its user-friendliness; its look and feel; and the quality of the graphics and words, which not only make it look appealing but also help search engines to find it.

As each area demands a different skill set, you may find that you need to use look for a provider of professional web design services to ensure each aspect is being managed by professionals.

The Importance of Colour

If we look at just one aspect provided by professional web design services – the use of colour in website design – we can see how important it is to make sure that careful consideration is given to each area of the design.

The colours chosen for your website design are hugely important in attracting your customers’ attention, in developing your branding, and in getting customers to recognise and return to your website and your brand.

If you use professional web design services, the experts will have a solid understanding of the technical aspects of how colour works on a website. They will guide you through the use of colour theory and how this relates to the branding and the look and feel that you want your website design to portray.

Things to Consider

You need to consider which colours your target audience will respond to and which will direct them to what you are trying to encourage them to do. You should bear in mind any trends that may be current in your industry and incorporate these into your branding colour schemes. Work with web designers, who will understand how colour harmonies work and discuss how the palette of colours you want to work with will reflect your brand’s colour schemes and your website’s layout. In this way, your target customers will find your website recognisable, aesthetically pleasing, easy to use, and will want to return to it for repeat business.

Be careful to choose a harmonious palette, as too many colours can make the user feel overwhelmed and even cause eye-strain and confusion. Although not a hard and fast rule, website design often uses the 60-30-10 rule, which recommends that three colours are used in varying degrees (60 per cent, 30 per cent and 10 per cent) to create the perfect harmony.

The primary colour should cover about 60 per cent of the space and sets the background to create the overall theme and colour scheme of the design, while the 30 per cent should provide a contrast to create a visually striking effect. The remaining 10 per cent is an accent colour, which should be used to complement either your primary or secondary colour.

Effective website design requires an understanding of web design principles combined with the style trends in your industry and the incorporation of your branding.