We specialise in web design in Richmond and the surrounding areas, but that doesn’t mean that we don’t have a thorough understanding of current worldwide digital trends. And one of the most cost-effective ways we’ve come across for increasing customer engagement with a business website is by the use of a chatbot.
What Is a Chatbot?
If you’ve ever engaged in Live Chat with a business website, then there’s a good chance that you may have been communicating with a chatbot. This nifty little program is always available to respond to a web visitor’s queries and questions, providing relevant information and even upselling on your behalf at any time of the day or night.
Chatbots come in all sorts of types, from the most basic models, which act as a FAQ communicating tool, through to sophisticated AI models that perfectly mimic human interactions. In fact, many chatbots these days are so sophisticated that even specially created programs have trouble in identifying whether they’re communicating with a chatbot or a living and breathing person.
Why Do I Need a Chatbot?
The internet has completely changed the way that we shop and interact with brands. Rather than having to source goods and products during traditional business opening hours, nowadays we can browse products and services, research them and even order them at any time of the day. And since the internet has opened the doors to a global marketplace, it’s possible that web visitors from overseas may also wish to interact with your business, although they may be wanting to communicate whilst it’s night-time in the UK.
Of course, you could employ someone to work through the nights so that your website is manned 24/7, but for the majority of SMEs this simply isn’t a viable option. What if your employee is sick or on holiday, for example? And even the most robust of workers can’t possibly respond to several requests at the same time. And that’s aside from the fact that employees need paying!
This is where the chatbot proves to be so useful. The most basic type is inexpensive to set up, and once you’ve paid for it, it works tirelessly throughout every day and night, responding to visitors’ questions and directing them to the appropriate goods and services that they’re searching for.
From a basic model that stores FAQs and responses on a database through to highly complex AI chatbots that respond in a completely human manner, it’s possible to source a chatbot that fits your needs absolutely perfectly.
So if you’re looking for great web design in Richmond, or throughout the UK, then give us a call. We’ll guide you through the process, ensuring that your site is perfectly suited to your requirements, and if we think that a chatbot could add extra value, we’ll happily create one that’s tailored to your exact needs.
