Planning a full redesign of your website in the next year? Here are three design trends that will positively benefit your long-term business objectives.

The ways that visitors want to engage with the digital sphere, and websites more specifically, has changed significantly in the space of just ten years. A decade ago having to wade through a series of pop-ups to engage with the content that sat behind them was widely accepted, but now audiences know that if they can’t find what they’re looking for easily on one website, they can simply go elsewhere for the information they desire.

As you start to plan your redesign, your business will benefit considerably from spending some time thinking about which design elements are likely quickly begin to appear outdated. Separating temporary trends from those that will deliver meaningful benefits to your business objectives over the long term is key, so let’s take a closer look at some growing trends that look primed and prepared to stand the test of time.

Personalised User Experiences

Tailoring user experiences to the personal preferences of each individual visitor will ultimately help you to better serve the needs of your audience. This is something that must be implemented at the start of the design process, because specific adaptations will need to be seamlessly built in to your sitemap. You will have no shortage of options if you are looking for a team specialising in web design in Richmond, but if delivering personalised user experiences is high on your list of things your website must achieve, be sure to approach a team with experience in creating effective personas and diligently conducting user testing.

Voice User Interface (VUI)

As audio technology becomes smarter, voice search will start to feel more conversational and approachable, which will deliver better search results. Web designers need to understand how voice search filters into their design, and search engine optimisation (SEO) experts must closely monitor how VUI evolves with regard to keyword-driven content. SEO should be an integral element of your web design process. Additionally, your content must be structured in ways that will make sense to both your audience and Googlebot whilst also thinking about the differences between how users phrase voice search queries in comparison to text searches.

The popularity of minimal interfaces isn’t going to subside anytime soon. As more users embrace mobile browsing, the importance of clean layouts that prioritise usability and easy navigation is only set to increase. If you want to work on a minimal website design with a professional team who maintain a keen focus on web design in Richmond, look for a strong portfolio that demonstrates a ‘less is more’ ethos and prioritises the development of effective user journeys.

The early stages of every design project are often the most exciting. As long as you understand which business objectives you want your new site to help you to achieve, lean into the process and don’t be afraid to embrace new design trends that have serious long-term potential.