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There’s been a resurgence in the trend for a one page website and this style of website, when done well, certainly has plenty to recommend it. After all, with a one-page website, you can take full control of the narrative journey that visitors experience, helping you to convey your brand’s message clearly. Read on to … Read more
Once it was the case that popular celebrities were a target for collaboration in marketing campaigns, with the endorsement of such people seen as an excellent way to attract new customers to a product or brand. Yet with the growing influencer culture that increasingly visual social media platforms have spawned, it is now clear that … Read more
Regardless of your line of business, a website is essential. Keeping this in mind, you must make the right choices when it comes to designing your website, since every choice can influence the experience your visitors have. Also known as CMS (Content Management Systems), software such as Django CMS and WordPress are frameworks which can … Read more
Selecting the right visual style is one of the most important decisions that need to be made early on in the web design process. Although your first instinct might be to choose photography, here are 10 reasons why we think you should consider illustration, all of which are approved by a dedicated team delivering high-quality … Read more
Most of us have been to a theme park or shopping centre and managed to get lost within the maze of paths and walkways within a matter of minutes. When we’re in these situations, finding a map that displays exactly where we currently are and where we want to go is a game-changer, and that … Read more
For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 2 million businesses that visit their site. Each year, … Read more
For a long time, white space in web design was viewed as nothing more than a chronic waste of screen space. Thankfully, however, this perspective has altered significantly in recent years and white space is finally being regarded as a core design element that creates balance and harmony whilst aiding the effective communication of information. … Read more
It was determined that the mind brings meaning to the images that are seen by our eyes by understanding individual elements as part of one whole. Designers quickly understood the benefits of incorporating these principles into their work. There are more than 10 Gestalt Principles in total, many of which overlap. Today, we’re going to … Read more
The reality of modern commerce is that to compete effectively, a business must have a functional online presence. By functional, we mean more than just a shop window. We mean a site that is fully leveraged to exploit the dynamic opportunities of digital marketing, to optimise branding and to lead customers to a positive user … Read more
Whilst it is not an innovation in the world of customer services, live chat is now really coming to the fore when it comes to delivering a superlative experience. And, if you are yet to implement live chat functionality in your brand’s website, you might want to reconsider. Live chat offers some very compelling benefits, … Read more
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