The world of business is constantly changing and developing, but a professional website is still one of the best marketing tools for any business. Every business uses its website as a way to attract new customers and make sales – but if you really want your business to succeed, you must make sure that your website is still ahead of the curve.

New web design trends are currently appearing on some of the biggest international websites, so if you are thinking about updating your website, you may want to include these design features on your website too.

Here are three web design trends that are set to become more popular.

Stunning Mobile Design

Any web designer worth their salt knows how to optimise a mobile website, but this service is becoming even more streamlined now. Last year mobile users overtook desktop users, so there is more demand than ever for beautiful mobile design. This is why business owners are now commissioning web designers to create elegant mobile websites that look just as good (or even better) than the desktop versions.

If you are looking for quality mobile web design in Richmond, it’s a good idea to consult the professionals.

Website Animation

2018 seems to be the year of mobile animation. Animation can bring a business story to life quickly and easily, and it is a great way to get visitors to look at information that they wouldn’t normally read. Some of the most popular animation options include GIFS and animated logos, as these can both be created quickly and easily by a qualified web design team. If you want to include more animation on your website, it is important to find a web design company that is equipped to do it.

Bolder Colours

In the past most business owners wanted websites that used light pastel colours that didn’t distract from their message, but in recent months more and more websites have been ditching pale colours in favour of something a little brighter. Bold colours like pillar-box red and canary yellow are becoming more and more common, and this is because the bright colours are more eye-catching and noticeable. They also add a light-hearted edge to a website that can be very visually appealing for consumers. Bold colours can also be used to represent a business’s brand image or personality.

Just when it seems like website design has reached its peak, another new idea appears on the horizon. This means that websites are always getting faster, more efficient and more visually appealing – and most importantly, easier for customers to use. Improved mobile design in particular will make it easier for customers to make purchases and move around your website, so it could help to increase your sales and engagement levels.

When it comes to website design, innovation is the way forward – and if you want to make sure that your website is always ahead of the curve, you may want to consider speaking to a company that specialises in web design in Richmond.