Whilst it is not an innovation in the world of customer services, live chat is now really coming to the fore when it comes to delivering a superlative experience. And, if you are yet to implement live chat functionality in your brand’s website, you might want to reconsider. Live chat offers some very compelling benefits, for both you and your customers, so why not incorporate this technology into your CX (Customer Experience) strategy?
Read on to discover more about this versatile tool.
● A cost-effective solution
Consider the cost of having phone-based customer support. Even if it isn’t available 24 hours a day, this type of service is expensive to provide. In contrast, live chat is much less expensive (pennies instead of pounds per client interaction) and is available 24/7. The advancements in automation and AI (artificial intelligence) mean that live chat is becoming more cost-effective all the time, as it frees your staff to focus on other tasks. With our experts at the best web design in Richmond, you can learn more about the features currently available with live chat.
● Offering convenience for your customers
There’s only one thing that can challenge personalization when it comes to a customer’s wish list for a customer service interaction—and that is speed. By giving your customers the option of resolving their issue swiftly with live chat, they are likely to be satisfied, rather than feeling anxious awaiting a response by email or being queued for a telephone call. Better yet, because live chat is always available, the customer may get help whenever it is most convenient for them. This all contributes to your brand building a reputation for delivering great customer service, in addition to consolidating customer loyalty in the future.
Of course, live chat isn’t just for handling problems. It can also be used in the manner of a virtual sales assistant, popping up to greet customers when they arrive at your website and making its presence and availability known if the customer needs any advice or help. When done well, this use of live chat made for a proactive customer service approach will be appreciated by your end-users.
Develop a winning CX strategy with web design in Richmond
The best way to ensure that your brand gets the very best live chat facility is to partner with experts in web design in Richmond. With the right expertise in the most advanced live chat applications, you can transform your CX strategy and give your customers the ideal solution, powered by the latest automation technology. This ensures that not only can you be confident of creating a reliable, cost-effective service, but you can also look forward to reaping the rewards that follow when you’re providing a higher quality customer experience.
